Strategic Planning
Public Relations
Executive Writing
Media + Message Training
Crisis Management
Video Production
Hello! I'm a communications professional with more than 25 years of experience as a television journalist, public relations strategist, and writer. After many years working in national and local newsrooms, with a top Twin Cities public relations and public affairs agency, and as an executive writer for large organizations, I now serve clients as an independent consultant in all related areas.
I have managed client accounts in the areas of health, tobacco control, legislative issues, business issues, professional sports, arts, affordable housing, environment and nonprofits/foundations.
Let's talk about how I can provide fresh perspectives to manage your issues, develop effective strategies to cut through the clutter of your environment, and implement a plan of action that gets the results you're seeking. I'm also happy to support your communications team as additional "hands on deck" to help you reach your goals.
I look forward to meeting you.
Kristin
Strategy before tactics. This is the golden rule of strategic communications practitioners. Strategic planning isn't unique to communications, but our take on it has some important elements. The most effective communication strategists consider many factors before crafting the tools that will be used to get the job done. For example, a brilliantly written news release won't be nearly as effective unless the timing is right.
Here's how we get started: Smart strategies start with a conversation so I can understand your goals, organization, environment, stakeholders, timeline, budget, and other needs or concerns. Usually after our initial conversation, I will draft a proposed plan that outlines our strategy, timeline and budget. I am collaborative in my work style with clients and look forward to the process of arriving at a plan that works well for everyone involved in it.
